Keeping it LITE
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CO-DIRECTOR | PRODUCER | STRATEGIST
#KeepingitLITE is an online study about the life experiences and health of LGBTQ+ communities in the United States. I conceptualized a year-long outreach strategy leveraging guerilla marketing, social media influencers, billboard advertisements, and online ads to encourage participation from LGBTQ youth of color. I storyboarded, shot, and edited 15 second online ads working with Ricardo Gamboa, an award-winning dramatist. We recruited thousand of youth for the study and served as a national model in HIV outreach. |