Keeping it LITE
CO-DIRECTOR | PRODUCER | STRATEGIST
#KeepingitLITE is an online study about the life experiences and health of LGBTQ+ communities in the United States. I conceptualized a year-long outreach strategy leveraging guerilla marketing, social media influencers, billboard advertisements, and online ads to encourage participation from LGBTQ youth of color.
I storyboarded, shot, and edited 15 second online ads working with Ricardo Gamboa, an award-winning dramatist. We recruited thousand of youth for the study and served as a national model in HIV outreach.